How Marketing Can Develop An Online Presence

What Is An Online Presence?

An online presence is any existence of an individual or business that can be found via an online search on a search engine and even social network.

How to develop your online presence:

As tv is adding channels by the day and various newspapers are going online, it becomes increasingly difficult to find a dense population of people who you can present your company/concept or product to.

  But there is a new way in the last few years to overcome this problem, and that is social networking.
Millions upon millions of people are constantly glued to social network sites each day and if it is possible to market your product on one of these sites then you will gain a lot more publicity compared to a small time channel on the average joe's Sky+ box, even at peak viewing time.

Facebook allows you to set up different types of pages for getting your product or concept straight to user's news feed very quickly and cheaply. If you get a few people to 'like' and or 'share' your posts then you will gain more publicity because your post will be put on to every person's news feed that the person who originally shared is freinds with. Eventually your post will branch out to hundreds and maybe thousands of people if your product is good enough.

 Social network marketing is great because people can not find a way of scrolling past your post so it makes sure that people see it when it is posted to their news feed. It's like watching tv and not being able to walk out the room when the adverts are on, so those who are watching that channel have no choice but to at least briefly scan over what you're selling.

Quick tips when developing your online presence:

A clear market definition

Understandable and appropriate keywords

Website and/or social media pages that are properly optimized for the search engines

A website and/or social media pages that are aesthetically appealing and properly organized so that any of your visitors immediately understand what your business offers

Complete social media profiles

A clear focus on your target connections and target market

A strategy on how to gain fans, followers and business connections

A strategy on how to promote yourself and/or your business and disseminate your marketing messages

Compelling content and effective calls-to-action

An effective social media marketing campaign for your business

A high volume of traffic on a consistent basis

(source for quick tips: http://www.compukol.com/blog/what-is-an-online-presence/)