Wednesday, 19 December 2012

Using Mobile Phones in Public

Using Mobile Phones in Public

 
Why use a moblile phone in public?:
 
  • The invention of the mobile phone was to talk to someone pretty much anywhere and whenever you want/need.
  • If it's an emergency then it's perfectly acceptable to use your phone in public.
  • It's convenient if you're 'on the go' and need to 'walk and talk'
Why shouldn't you use a mobile phone in public?:

  • You may be having quite a vulgar conversation which could offend people.
  • People will be briefly let in to your private life.
  • Details may be stolen.
These set of bullet points refer to taking a call. However, if your text messaging then no one, unless you think the sun shines out your rear end, will really care if you're texting in public.
     
 
 
 

Social Networking

What is it?

Social networking is a way of using your computer to talk to other people, exchange pictures, whatever you want to do.

Examples:
  • Twitter

    This is one of the fastest-growing networks. You follow people you know or in whom you’re interested, they follow you, you exchange brief text-only messages. If you say something interesting, one of your followers might ’re-tweet’ it, which means repeating it and saying who said it. So, some of their followers might start to follow you too, and that’s how you meet new people. Great for asking quick questions.
  • Facebook

    Unlike Twitter, you get a page on the web and can use this for longer bits and pieces. You can upload pictures, videos, play games, whatever you want to do. There are Facebook applications for reviewing books, reviewing films, areas for private messages and for more open discussions. This can really be your place on the internet if you want it to be.
  • Google+

    It's still early days for Google's competitor to Facebook and Twitter, but the company is such a behemoth that it's not a good idea to count them out. Google+ lets you put all your acquaintances in separate "circles", so you can post something to your best friends that you might not want sent to your work colleagues
Since Facebook is the longest running social networking site of these examples, I'll guide you through a brief history of it since it is a good benchmark in relation to most social networking sites. (This is an edit from The Guardian's article).

Mark Zuckerberg, 23, founded Facebook while studying at Harvard University. Mr Zuckerberg had already developed a number of social-networking websites for fellow students.

In February 2004 Mr Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile.

 It became Facebook.com in August 2005. US high schools could sign up from September 2005, then it began to spread worldwide, reaching UK universities the following month.

The site remains free to join, and makes a profit through advertising revenue. Yahoo and Google are among companies which have expressed interest in a buy-out, with rumoured figures of around $2bn (£975m).

Users can now give gifts to friends, post free classified advertisements and even develop their own applications.

By 2007 roughly 30million people had made account(s) on facebook.

This month officials banned a flash-mob-style water fight in Hyde Park, organised through Facebook, due to public safety fears. And there was further controversy at Oxford as students became aware that university authorities were checking their Facebook profiles.

The legal case against Facebook dates back to September 2004, when Divya Narendra, and the brothers Cameron and Tyler Winklevoss, who founded the social-networking site ConnectU, accused Mr Zuckerberg of copying their ideas and coding. Mr Zuckerberg had worked as a computer programmer for them when they were all at Harvard before Facebook was created.
The case was dismissed due to a technicality in March 2007 but without a ruling.







Tuesday, 18 December 2012

4G - What affect will it have on Mobile Phone Usage

What effect 4G will have on what we can do with our mobile phones?

Advantages:
  • Higher bandwidth: Bandwidth is a term used to describe how much information can be transmitted over a connection. It is usually given as bits per second, or as some larger denomination of bits, such as Megabits per second, expressed as kbit/s or Mbit/s. Bandwidth is a gross measurement, taking the total amount of data transferred in a given period of time as a rate, without taking into consideration the quality of the signal itself.
  • Better repsonstime. 10 times better then 3G
  • Works at 2.6GHz frequency wich means better coverage.
  • Less time to buid 4G because it use the same tower and fibercables as 3Gs - they only have to upgrade the towers with 4G components.
Disadvantages:
  • Involves the possibility of some interference though not much.
  • Capable of being attacked (jamming frequencies).
  • Invasion of privacy increased.
  • Obtaining information from everday people illegally becomes easier.
People have to weigh up between super fast download rates and risk of data being stolen.

4G in a nutshell: Its way faster.



    Thursday, 6 December 2012

    Employment Opportunities - Working Styles Example

    Name two different office applications that could be used by the small business to improve upon the paper based systems employed in the 1970s:
    • Open Office - Calc

    • Microsoft - Excel

    Describe two advantages of each over the paper based system:

    Since these two bits of kit do the same thing I'm going to talk about them together.

     It is a good way of organising and creating things like; invoices, making graphs and charts, keeping on track with budgets, controlling stock etc. Things that a small business would need to do.
     It doesn't diminish any jobs that people had using the paper based systems, but rather changes them. For example accountants will now use special software on a computer these days rather than 30 years ago when they had to use pens and paper and file it all away, after they've proof read it all for mistakes. The advantage to storing everything digitally is that with both Excel and Calc, you can type in formulae that allows you to update your statistics as soon as something changes. All that requires you to do is press a few buttons and the data is then up to date a lot quicker than recovering a piece of paper copying it over to another one just so you can change a little part of the data.
     And then you can save the file you made in to "My Documents" so space is never an issue since excel and calc files are only a matter of megabytes (which isn't much at all).

    Describe one advantage of each over the other:

    If you're a small business, then you probably budget very carefully and want to get the cheapest things possible without comprimising the profits of your business. In which case, Calc is free and pretty much does exactly the same thing that Excel ($150 - $500) does, putting you at a finacial advantage. Also, just another quick point, Calc is open source and anyone computer language savvy can change how the program runs and does different things. Excel can not do this.
     However, Excel has one major factor that is especially usefull when sharing your data across various systems. It is compatible with nearly every version of windows and linux only requires a few drivers to be installed to view the file (which doesn't take long). Another handy attribute is that even if you haven't blown $300 dollars on Excel but you need to view an Excel file, you can still view it as "read only". Open Office does not have this ability and when you have to view a Calc file on a computer that doesn't have Open Office then you are asked to go through an installation process in which you'll probably end up with all their services that you don't want on you're computer. Not good if you already own Microsoft Office.

    How are secretaries and typists employment prospects affected by the advent of these office packages?

    I personally can't see any disadvantage bestowed upon these occupations. In fact their jobs will just be exactly the same but all the data is typed (which is quicker), updated faster, and saved in a secure hard drive. If they need to look at the same data on a computer on the other side of the building then all they have to do is set up network sharing and just open the file up on the other computer. Ultimatley saving them from carring bundles of paperwork through the building which just isn't as practical.









    How Marketing Can Develop An Online Presence

    What Is An Online Presence?

    An online presence is any existence of an individual or business that can be found via an online search on a search engine and even social network.

    How to develop your online presence:

    As tv is adding channels by the day and various newspapers are going online, it becomes increasingly difficult to find a dense population of people who you can present your company/concept or product to.

      But there is a new way in the last few years to overcome this problem, and that is social networking.
    Millions upon millions of people are constantly glued to social network sites each day and if it is possible to market your product on one of these sites then you will gain a lot more publicity compared to a small time channel on the average joe's Sky+ box, even at peak viewing time.

    Facebook allows you to set up different types of pages for getting your product or concept straight to user's news feed very quickly and cheaply. If you get a few people to 'like' and or 'share' your posts then you will gain more publicity because your post will be put on to every person's news feed that the person who originally shared is freinds with. Eventually your post will branch out to hundreds and maybe thousands of people if your product is good enough.

     Social network marketing is great because people can not find a way of scrolling past your post so it makes sure that people see it when it is posted to their news feed. It's like watching tv and not being able to walk out the room when the adverts are on, so those who are watching that channel have no choice but to at least briefly scan over what you're selling.

    Quick tips when developing your online presence:
  • A clear market definition
  • Understandable and appropriate keywords
  • Website and/or social media pages that are properly optimized for the search engines
  • A website and/or social media pages that are aesthetically appealing and properly organized so that any of your visitors immediately understand what your business offers
  • Complete social media profiles
  • A clear focus on your target connections and target market
  • A strategy on how to gain fans, followers and business connections
  • A strategy on how to promote yourself and/or your business and disseminate your marketing messages
  • Compelling content and effective calls-to-action
  • An effective social media marketing campaign for your business
  • A high volume of traffic on a consistent basis
  • (source for quick tips: http://www.compukol.com/blog/what-is-an-online-presence/)

    How texting has changed and influenced our lives

    Texting, in the last century has dramatically changed our social habbits. To expand, humans have always been trying to invent new ways to improve convenience and response times of socialising with people. So it's no surprise to me that in the 20th century we can instantly talk to someone by pushing a few buttons on a tiny hand held device we keep in our pockets.  Seems great...right?

      However, to me it seems that this has not improved our social lives at all. With 150billion texts sent in Britain each year (according to recent reports), there must be people in this day and age that never even see half of their contacts they've stored in their phone. I don't know about you but if I hardly ever met up with my friends or family face to face it would drive me crazy.

      Recent reports show that sms has declined in Britain from 39billion to 38billion. That does not mean lots of people have finally got off their lazy arses and decided to meet up for a coffee. I've noticed in the last year or so that the Blackberry is back in fashion, it's become much more than a businessmans fancy push email device and is now available with Blackberry Messenger so now the average layman can pick one up for about £25 a month and triple their sms rate to hundreds of messages a day. So, sms and Blackberry have killed real life and lured people in to a "better" virtual life where no one has a face, just a name.

     And just one last point, it's not just social lives being affected, it can take a life too. Texting whilst driving can not just kill you because you wern't concentrating it can take other people's lives to.

    Monday, 3 December 2012

    Macromedia Virtual Classroom


    Macromedia Virtual Classroom

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